Capstone Idea Generation

Business Plan

Think about how your idea for a new company, drug, diagnostic, or medical device could be described in a one-page executive summary. This will serve as the introductory section of your soon-to-be developed business plan. It will include a description of the idea, possible source(s) of funding, market demand, competition, and growth potential. A good summary will describe why your idea has potential for profit and success, and how it will solve a problem related to human health.

Pitch

From the summary, you'll need to develop a “pitch” to potential investors. Think about how to attract interest for start-up capital from a financial investor or scientist. In other words, you should not only think about the scientific relevance for your idea, but how to convince others that your innovation is worthy of financial support. Remember that the audience for the pitch are likely those who have limited scientific training; therefore, you'll need to ensure that you use persuasive language in layman's terms.

For an overview of biotechnology business plans, we recommend that you visit Nature.com link, Writing Your Business Plan